Strategic Planning

Strategic Planning Objectives

•  Empower the different areas of the organization to develop a strategic vision with the purpose of maximizing existing resources and improving overall performance and individual performance.

•  Organize the business to develop clear objectives for all employees in order to reach individual and collective success.

•  Serve as an instrument of diffusion; involvement and acceptance of the organization's strategic plan, focus efforts on the preparation and development of a specific plan for each division within the company.

Strategic Planning Expected Benefits

•  Increase in the value of the products and services offered by the organization due to the synergy developed amongst key stakeholders and chain of relationships: the organization, clients, support elements, suppliers and the community.

•  Leveraging of the organization's image in the marketplace and within the organization, with a measurable positive impact on the organizational climate.

Strategic Planning Program Duration

32 to 80 hours

Steps in the Strategic Planning Program

•  Pre-Workshop: mapping (business process mapping) and business diagnostic.

•  Workshop: seminars with conceptual speeches and group dynamics.

•  Post-Workshop: Strategic Planning Report with an analysis of the results.

Strategic Planning Methodology

•  Constructivist, with a presentation of strategic planning concepts, discussion of real cases and videos.

•  Group dynamics with selected themes.

•  Individual and group preparation of the Strategic Plan

Strategic Planning Program

•  Module 1: Identification of the business purpose: Vision, Mission, Values.

•  Module 2: Analysis of the market and business environment – Scenario planning, definition and analysis.

•  Module 3: Establishment of norms and regulations and development of the action plan.

•  Module 4: Formal development of the strategic plan and marketing plan – Ceremony

•  Module 5: Performance measurement and evaluation of objectives and results

•  Module 6: Integration of the program with the community (endomarketing)

General
Public

•  Executives and professionals from different areas of the organization involved in the decision-making process and activities related to leadership and strategic planning within the organization.

•  Administrative professionals involved in leadership programs and development and control of strategic processes.